Product Manager, Marketing Insights
What we do
Since 2011, Percolate has addressed the enormous challenges presented by enterprise marketing operations, and has been foundational in the development of two key categories of marketing technology - Content Marketing Platforms (CMP) and Marketing Resource Management (MRM).
Percolate has been recognized as the only consensus leader in these emerging categories by analyst firms like Forrester, Gartner, and SiriusDecisions - a growing space that represents more than $4 billion in potential annual revenue.
Today, Percolate serves over 600 brands. Some of the world’s largest companies — including MasterCard, Cisco, Electronic Arts, and Bosch — use Percolate to help them deal with one of the fundamental challenges facing all marketers - orchestrating their marketing processes and enabling the best possible customer experiences.
What you will be doing
Percolate’s Marketing Insight product enables marketers to answer both performance (“what’s working and what isn’t?”) as well as operational (“how can we do this more efficiently?”) questions about their marketing campaigns, across multiple channels & markets. As Product Manager on this team, you will help enterprise marketing teams learn from the projects and the campaigns that they run to design & execute new ones that are more agile and more effective.
You will be responsible for defining your team’s roadmap and leading a team of engineers and designers to ship experiences that delight users while delivering business value to our customers. Your day to day activities will include customer and market research, identifying strategic opportunities, helping decide what your team will (and won’t) build, reviewing designs, negotiating scope, managing complex projects with multiple stakeholders and defining & analyzing success metrics.
This is an amazing opportunity to work with some of the best designers and engineers in New York on a product that is used by some of the largest companies in the world.
Who we’re looking for
Successful candidates will have three main traits: product sense, leadership, and the ability to get things done. They'll also be technical enough to truly understand where the complexity in features lies and to anticipate obstacles in the development process.
While a deep understanding of analytics and strong quantitative skills are essential, we aren’t primarily looking for prior product management experience building analytics platforms. Instead, we’re more interested in candidates who possess a deep understanding of marketing work and the insights marketers want into the results.
- Experience working in (or closely with) marketing analytics or marketing operations teams; prior experience as a marketer is a plus
- Experience working with marketing analytics (web, email, media, social) solutions is essential
- 2-4 years of software product management experience, ideally in B2B software or SaaS
- A track record of delivering great products & customer outcomes
- Excellent communication and presentation skills
- Strong quantitative skills, and the ability to make data-informed decisions
- Experience working with designers, and the ability to think critically about user experience