The Marketing
Technology Revolution:
22 Years in 16 Charts

In the last two decades, three sequential waves of new technology have transformed the way people communicate: search, social, and mobile. As companies like Google, Facebook, and Apple established new standards and platforms for digital communication, brands, entrepreneurs, and venture capitalists were drawn to these ever-expanding ecosystems. This is a story about the marketing technology revolution that created thousands of companies, led to billions of investment dollars, and changed the world.