Transition

Thank you to all our customers, partners,
and friends who made Transition a success.
We’ll see you next year.

About Transition

We are living in a world of constant transition. What it takes to build an inspired brand is changing, with global trends giving marketers more influence and impact than ever before. Transition brings together the brightest minds in marketing for two inspiring days of talks and workshops on how to seize the biggest business opportunities of tomorrow.

The World
in Transition

Never before has there been a time of such change and opportunity. As marketers, we are intellectually curious and believe that, by understanding the world around us, we can better grow our brand, our business, and our careers. That’s why we invite the world’s most provocative thinkers to share their perspective on where the world is heading.

Nick Denton
CEO and Founder of Gawker Media
Tim Urban
Creator of Wait But Why
Janette Sadik-Khan
Former Commissioner at New York City Department of Transportation
Charles C. Mann
Journalist & Author
Branko Milanovic
Presidential Professor at The Graduate Center, CUNY
Tim Hwang
Public Policy Counsel for Artificial Intelligence at Google
Debbie Millman
Host of “Design Matters”
Lance Martin
Data Science Project Lead at Uber
Felix Salmon
Senior Editor at Fusion
Hojun Song
Extreme Tech Artist

Marketing
in Transition

In such a dynamic world, building a flexible, scalable, and inspired brand will help you win today and grow tomorrow. But this is no easy feat. Learn from the world’s top CMOs, marketing leaders, and doers on the front lines — so your team can apply new learnings to elevate your own success.

Keith Weed
Chief Marketing and Communications Officer at Unilever
Jennifer Sey
Chief Marketing Officer at Levi’s® Brand
Melissa Proctor
Chief Marketing Officer at Atlanta Hawks
Paul Speaker
CEO and Co-Owner at World Surf League
David Beebe
VP, Global Marketing at Marriott International
Karl Meinhardt
VP, Social and Digital Marketing at Albertsons
Cindy Chastain
SVP, Global Customer Experience and Design at Mastercard
Joseph Puthussery
VP of Marketing at Cisco
James Buckhouse
Head of Content and Design at Sequoia Capital
Jennifer Skyler
Global Head of Public Affairs at WeWork
Brian Pember
Director of Customer Communications at UPS
George Faulkner
Global Social Brand Marketing Lead at IBM
Jessica Lauria
Senior Director of Brand Communication at Chobani
Phyllis Woods
Senior Director of Creative & Content Marketing Operations & Distribution at Marriott International
Mollie Chen
Cofounder at Birchbox
Alex Ayling
Head of Digital Studios at BBC Worldwide
Andy Garrett
Senior Director of Global Marketing at CBRE
Max Kalehoff
Chief Marketing Officer at SocialCode
Jeroen van de Ven
Global Head of Social Media at ABN AMRO Bank
Nikki Rappaport
Director of Brand and Marketing at Cava Grill
Sydney Williams
Global Digital & Social Media Marketing Manager at GE
Stefan Frank
Director of Social Media at The Wharton School
Lia Zneimer
Brand Marketing & Social Media Manager at WeWork
Stevie Dove
Director of Social Studio North America at SapientNitro
Julie Bernard
Chief Marketing Officer at Verve
Margaret Czeisler
Chief Strategy Officer at Wildness
Jana Mila Juginovic
Senior Director of Global Content and Engagement at ICANN
Lindsey Patzlsberger
Senior Communications Specialist at Johnson Controls
Nancy Ryerson
Marketing Officer at The Michael J. Fox Foundation
Tara Marsh
Global Head of Content at Wunderman
Colin Nagy
Head of Communications Strategy at Fred & Farid

Agenda

  • 7:30am
    Registration and Breakfast
  • 8:30am
    Welcome to Transition
    Noah Brier, CEO of Percolate
    James Gross, President of Percolate
  • 9am
    Technology in Transition Tim Urban, Creator of 'Wait But Why'
  • 9:30am
    Species in Transition Charles C. Mann, Author
  • 10am
    Cities in Transition Janette Sadik-Khan, Former Commissioner at the NYC Department of Transportation
  • 10:30am
    Coffee Break
  • 11am
    Percolate Keynote
    Noah Brier, CEO of Percolate
    Jennifer Skyler, Global Head of Public Affairs at WeWork
    David Beebe, VP of Global Marketing at Marriott
  • 12pm
    Networking Lunch
  • 1:30pm
    Workshop No. 1
  • Content Marketing for a Multi-Channel World Hear how top content marketers and strategists are developing, organizing, and executing successful, modern content programs in Percolate.
    Brian Pember, Director of Customer Communications at UPS
    George Faulkner, Global Social Brand Marketing Lead at IBM
    Jana Juginovic, Senior Director of Global Content and Engagement at ICANN
    Story-Driven Design Learn a framework for how to design stories. This approach to storytelling can make your stories work for you.
    James Buckhouse, Head of Content at Sequoia Capital
    Design + Technology This Transition Talk will explore the relationship between design and brands, and how companies can build effective design solutions.
    Debbie Millman, Host of Design Matters
    Introducing the Mobile Prodigies: Millennials and Gen Z Define the Future of Location-Based Marketing Hear from Verve and Wildness on the profound impact youth will bring to mobile advertising, mobile’s intersection with in-store shopping, and the future of creative.
    Julie Bernard, Chief Marketing Officer at Verve
    Margaret Czeisler, Chief Strategy Officer at Wildness
  • 2:15pm
    Coffee Break
  • 2:45pm
    Workshop No. 2
  • How to Grow a Brand: Lessons from the Front Lines Hear from speakers at the forefront of growing their brands, as they share tactics and learnings for scaling marketing's reach using Percolate.
    Andy Garrett, Senior Director of Global Marketing at CBRE
    Lia Zneimer, Brand Marketing Manager at WeWork
    Mollie Chen, Cofounder at Birchbox
    Unlocking Digital’s True Potential: Sophisticated Mass Marketing This session will focus on the the brands that have taken advantage of the new advertising opportunities provided by social, and have pushed the medium to its outer limits.
    Karl Meinhardt, VP of Social and Digital Marketing at Albertsons
    Max Kalehoff, Chief Marketing Officer at SocialCode
    Launching Satellites into Space | CRISPR and the Promise of Genome Engineering This Transition Talk will follow Artist Hojun Song’s journey in making a homemade satellite and launching it into outer space.

    CRISPR, the new genome editing tool, allows scientists to edit and engineer genomes more precisely than ever before. Learn what implications this has for the world.
    Hojun Song, Artist
    Lance Martin, Data Science Project Lead at Uber
  • 3:30pm
    Coffee Break
  • 3:45pm
    Global Middle Class in Transition Branko Milanovic, Presidential Professor at The Graduate Center, CUNY
  • 4:15pm
    Who Invented the Millennial? Tim Hwang, Public Policy Counsel for Artificial Intelligence at Google
  • 4:45pm
    Media in Transition
    Nick Denton, Founder and CEO of Gawker Media
    Felix Salmon, Senior Editor at Fusion
  • 5:30pm
    Happy Hour
  • 7pm
    Transition Afterparty Featuring DJ Questlove
  • 7:30am
    Breakfast
  • 9am
    Marketing in Transition Keith Weed, CMO of Unilever
  • 9:30am
    Building Brands That Last
    Jennifer Sey, CMO of Levi's Brand
    Melissa Proctor, CMO of the Atlanta Hawks
    Joseph Puthussery, VP of Marketing at Cisco
  • 10:30am
    Coffee Break
  • 11am
    Workshop No. 3
  • Inside the Brand Studio: Running Marketing Like a Media Company This session will highlight what brands can learn from media companies, and how the leaders in the “brand studio” movement have built their content strategies from the ground up.
    Alex Ayling, Head of Digital Studios at BBC Worldwide
    Phyllis Woods, Senior Director of Global Creative and Content Marketing at Marriott
    Tara Marsh, Global Head of Content at Wunderman
    Navigating Terra Incognita: How to Test and Invest in New Channels See how brands are using new channels like Snapchat, WhatsApp, and WeChat to push the envelope and grow their business.
    Jessica Lauria, Senior Director of Brand Communication at Chobani
    Jeroen van de Ven, Global Head of Social Media at ABN AMRO
    Sydney Williams, Global Marketing Manager at GE
    Colin Nagy, Head of Communications Strategy at Fred & Farid
    Adoption Essentials: How to Get Your Organization Using (and Loving) Marketing Technology How do you get the most out of marketing technology? Join us for best practices on successful deployment, training, and driving adoption.
    Lindsey Patzlsberger, Senior Communications Specialist at Johnson Controls
    Stevie Dove, Director of Social Studio North America at SapientNitro
  • 11:45am
    Networking Lunch
  • 12:30pm
    Workshop No. 4
  • Percolate's Roadmap Join Percolate product and design leaders to hear the latest vision and newest features coming to Percolate.
    Nate Stewart, Director of Product Management at Percolate
    TK Wong, Group Product Manager
    How to Build an Inspired Customer Community Hear from leading community-builders about how they use Percolate to develop sharable campaigns, engage brand evangelists, and build customer communities.
    Nikki Rappaport, Director of Brand and Marketing at Cava Grill
    Nancy Ryerson, Marketing Officer at The Michael J. Fox Foundation
    Stefan Frank, Director of Social Media at The Wharton School
    The Art of Reinvention This session will focus on the brands that have successfully reinvented their identities, and the critical steps a major organization should consider before approaching a rebrand.
    Cindy Chastain, SVP of Global Customer Experience and Design at Mastercard
  • 1:15pm
    Coffee Break
  • 1:45pm
    Marketing on the Frontlines James Gross, President of Percolate
  • 2:15pm
    Sports in Transition Paul Speaker, CEO and Co-Owner of the World Surf League

Transition is proud to host brands like

Where marketing finds its higher calling

“Downright melting of the mind... [Transition] made all those keynote presentations at Cannes look like just so many empty calories.”
— Martin Weigel, Wieden+Kennedy on Transition 2015

Thank you to our 2016 Sponsors