Transition

September 20-21, 2016
Alice Tully Hall, Lincoln Center
New York, NY

The year’s can’t-miss marketing event

We are living in a world of constant transition. What it takes to build an inspired brand is changing, and global trends are giving marketers more influence and impact than ever before. Join us for Transition 2016 — two inspiring days at Lincoln Center’s Alice Tully Hall, full of talks and workshops on how to seize the biggest business opportunities of tomorrow.

Alice Tully Hall, Lincoln Center

Photo by Iñaki Vinaixa

Speakers

More coming soon

Keith Weed
Chief Marketing and Communications Officer at Unilever
Jennifer Sey
Chief Marketing Officer at Levi’s® Brand
Marc Mathieu
Chief Marketing Officer at Samsung Electronics America
David Beebe
VP, Global Marketing at Marriott International
Melissa Proctor
Chief Marketing Officer at Atlanta Hawks
Karl Meinhardt
VP, Social and Digital Marketing at Albertsons
James Buckhouse
Head of Content at Sequoia Capital
Piper Stevens
VP, Loyalty and Marketing at Loews Hotels
Jessica Lauria
Sr. Director of Brand Communication at Chobani
Tim Hwang
Head of Public Policy for Artificial Intelligence at Google
Debbie Millman
Host of “Design Matters”
Lance Martin
Data Science, Project Lead at Uber
Felix Salmon
Senior Editor at Fusion
Jennie Freedman
Consumer Engagement Manager at Dorel Juvenile Group
Lindsey Patzlsberger
Sr. Communications Specialist at Johnson Controls
Hojun Song
Extreme Tech Artist
Keith Weed
Chief Marketing and Communications Officer at Unilever
Jennifer Sey
Chief Marketing Officer at Levi’s® Brand
Marc Mathieu
Chief Marketing Officer at Samsung Electronics America
David Beebe
VP, Global Marketing at Marriott International
Melissa Proctor
Chief Marketing Officer at Atlanta Hawks
Karl Meinhardt
VP, Social and Digital Marketing at Albertsons
James Buckhouse
Head of Content at Sequoia Capital
Piper Stevens
VP, Loyalty and Marketing at Loews Hotels
Jessica Lauria
Sr. Director of Brand Communication at Chobani
Tim Hwang
Head of Public Policy for Artificial Intelligence at Google
Debbie Millman
Host of “Design Matters”
Lance Martin
Data Science, Project Lead at Uber
Felix Salmon
Senior Editor at Fusion
Jennie Freedman
Consumer Engagement Manager at Dorel Juvenile Group
Lindsey Patzlsberger
Sr. Communications Specialist at Johnson Controls
Hojun Song
Extreme Tech Artist

Agenda

  • Morning Registration and Breakfast
  • Opening Keynote Keith Weed, CMO at Unilever
  • Transition Talks
  • Break
  • Transition Talks
  • Keynote featuring Noah Brier, CEO at Percolate, James Gross, President of Percolate, and Special Guests
  • Afternoon Networking Lunch
  • Breakout Session No. 1
    Content Marketing for a Multi-Channel World Hear how top content marketers
 and strategists are developing, organizing, and executing successful, modern content programs in Percolate.
    How to Design Better Stories Learn a framework for how to design stories. This approach to storytelling can make your stories work for you.
    Launching Satellites into Space This Transition Talk will follow Artist Hojun Song’s journey in making a homemade satellite and launching it into outer space.
  • Breakout Session No. 2
    Percolate Roadmap Join Percolate product and design leaders to hear the latest vision and newest features coming to Percolate.
    Channel Strategies: How to Test and Invest in New Channels See how brands are using new channels like Snapchat, WhatsApp, and WeChat to push the envelope and grow their business.
    The Future of Artificial Intelligence This Transition Talk will look at the rise of smart machines and automated software, and what that means the future.
  • Break
  • Transition Talk
  • Keynote Special Guest
  • Transition After Party
  • Morning Breakfast
  • Keynote, Delivering Brand Experiences Jennifer Sey, CMO at Levi's Brand, Melissa Proctor, CMO at the Atlanta Hawks, Marc Mathieu, CMO at Samsung America, and David Beebe, VP Marketing at Marriott
  • Break
  • Breakout Session No. 3
    How to Grow a Brand: Lessons from the Front Lines Hear from speakers at the forefront of growing their brands, as they share tactics and learnings for scaling marketing's reach using Percolate.
    Marketing + IT = Better Together Hear from marketers and their IT colleagues on how they work together to grow their brand and impact the bottom line.
    Growing with Purpose Explore how companies are engaging in social good and giving back to their communities.
  • Breakout Session No. 4
    How to Build an Inspired Customer Community Hear from leading community-builders about how they use Percolate to develop sharable campaigns, engage brand evangelists, and build customer communities.
    Lessons From the Digital Marketing Frontier How can you stay ahead in digital marketing? Marketers will share learnings and best practices on pushing the digital envelope.
    Innovative Technologies: Adoption and Disruption Learn about the growth of new technologies, products, and innovations that are impacting industries on a global scale.
  • Afternoon Networking Lunch
  • Breakout Session No. 5
    Adoption Essentials: How to Get Your Organization Using (and Loving) Percolate How do you get the most out of Percolate? Join us for best practices on successful deployment, training, and driving adoption.
    Think Beyond the Click: Building a Content Strategy Don't let your content strategy be misled by vanity metrics. Learn how to design, implement, and scale a content strategy.
    Design + Technology This Transition Talk will explore the relationship between design and brands, and how companies can build effective design solutions.
  • Break
  • Awards Ceremony
  • Ask Me Anything Reception Noah Brier, CEO at Percolate, James Gross, President at Percolate

Why attend?

Be Inspired

Transition brings together marketing leaders and provocative thinkers to share ideas on topics like the growth of cities to space and virtual reality. These inspiring and mind-expanding talks will broaden your perspective and encourage you to think big and stretch your imagination.

Learn

Learn from the world’s best marketers how they are building some of the most iconic and valuable brands. Industry leaders, product experts, and like-minded peers will explain how they are meeting the demands of the digital era and adapting to the changing marketing landscape.

Connect

Transition isn’t just a conference, it’s a community of people building the world’s greatest brands. Marketers will exchange ideas and build meaningful professional relationships. Connect with peers for a night of food, drinks, and music at our after party in NYC.

Need help getting sign-off on your trip to Transition? Use this template to send in an email.

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Where marketing finds its higher calling

“Downright melting of the mind... [Transition] made all those keynote presentations at Cannes look like just so many empty calories.”
— Martin Weigel, Wieden+Kennedy on Transition 2015