Transition

September 20-21, 2016
Alice Tully Hall, Lincoln Center
New York, NY

The year’s can’t-miss marketing event

We are living in a world of constant transition. What it takes to build an inspired brand is changing, and global trends giving marketers more influence and impact than ever before. Join us for Transition 2016 — two inspiring days at Lincoln Center’s Alice Tully Hall full of talks and workshops on how to seize the biggest business opportunities of tomorrow.

Alice Tully Hall, Lincoln Center

Photo by Iñaki Vinaixa

Speakers

The World
in Transition

Never before has there been a time of such change and opportunity. As marketers, we are intellectually curious and believe that, by understanding the world around us, we can better grow our brand, our business, and our careers. That’s why we’ve invited the world’s most provocative thinkers to share their perspective on where the world is heading.

Keith Weed
Chief Marketing and Communications Officer at Unilever
Tim Urban
Creator at Wait But Why
Janette Sadik-Khan
Former Commissioner at New York City Department of Transportation
Keith Weed
Chief Marketing and Communications Officer at Unilever
Tim Urban
Creator at Wait But Why
Janette Sadik-Khan
Former Commissioner at New York City Department of Transportation
Charles C. Mann
Journalist & Author
Branko Milanovic
Presidential Professor at The Graduate Center, CUNY
Paul Speaker
CEO and Co-Owner at World Surf League
Tim Hwang
Head of Public Policy for Artificial Intelligence at Google
Debbie Millman
Host of “Design Matters”
Lance Martin
Data Science Project Lead at Uber
Felix Salmon
Senior Editor at Fusion
Hojun Song
Extreme Tech Artist

Brands
in Transition

In such a dynamic world, the power of brand has never been more important. Creating a distinct, clear, and inspired brand is what will help you win today and grow tomorrow. But this isn’t an easy feat. Hear from the world’s top CMOs and marketing executives on how they are building their brands and growing their business.

Jennifer Sey
Chief Marketing Officer at Levi’s® Brand
Marc Mathieu
Chief Marketing Officer at Samsung Electronics America
Melissa Proctor
Chief Marketing Officer at Atlanta Hawks
Jennifer Sey
Chief Marketing Officer at Levi’s® Brand
Marc Mathieu
Chief Marketing Officer at Samsung Electronics America
Melissa Proctor
Chief Marketing Officer at Atlanta Hawks
David Beebe
VP, Global Marketing at Marriott International
Karl Meinhardt
VP, Social and Digital Marketing at Albertsons
James Buckhouse
Head of Content at Sequoia Capital

Marketing
in Transition

Marketers are being asked to do more. Efficient, sustainable marketing is a necessity as new responsibilities and opportunities outpace resources. Learn tips, tricks, and best practices from marketers on the front lines of delighting consumers and customers — so your team can apply new learnings to elevate your own success.

Jessica Lauria
Sr. Director of Brand Communication at Chobani
Jeroen van de Ven
Global Head of Social Media at ABN AMRO
Jessica Lauria
Sr. Director of Brand Communication at Chobani
Jeroen van de Ven
Global Head of Social Media at ABN AMRO
Jack Mazzola
President and CEO at Jack's Stir Brew
Alex Ayling
Head of Digital Studios at BBC Worldwide
Andy Garrett
Sr. Director of Global Marketing at CBRE
George Faulkner
Global Social Brand Marketing Lead at IBM
Nikki Rappaport
Director of Brand and Marketing at Cava Grill
Stefan Frank
Director of Social Media at The Wharton School
Lia Zneimer
Brand Marketing & Social Media Manager at WeWork
Lindsey Patzlsberger
Sr. Communications Specialist at Johnson Controls
Nancy Ryerson
Marketing Officer at The Michael J. Fox Foundation

Agenda

  • 7:30am
    Registration and Breakfast
  • 9am
    Technology in Transition Tim Urban, Creator of 'Wait But Why'
  • 9:30am
    Species in Transition Charles C. Mann, Author
  • 10am
    Cities in Transition Janette Sadik-Khan, Former Commissioner of the NYC Department of Transportation
  • 10:30am
    Break
  • 11am
    Percolate Keynote
    Noah Brier, CEO of Percolate
    Jennifer Skyler, Global Head of Public Affairs at WeWork
    David Beebe, VP of Global Marketing of Marriott
  • 12pm
    Networking Lunch
  • 1:30pm
    Breakout Session No. 1
  • How to Grow a Brand: Lessons from the Front Lines Hear from speakers at the forefront of growing their brands, as they share tactics and learnings for scaling marketing's reach using Percolate.
    Lia Zneimer, Brand Marketing Manager at WeWork
    Jack Mazzola, President and CEO of Jack’s Stir Brew
    Story-Driven Design Learn a framework for how to design stories. This approach to storytelling can make your stories work for you.
    James Buckhouse, Head of Content at Sequoia Capital
    Design + Technology This Transition Talk will explore the relationship between design and brands, and how companies can build effective design solutions.
    Debbie Millman, Host of Design Matters
  • 2:30pm
    Breakout Session No. 2
  • Content Marketing for a Multi-Channel World Hear how top content marketers and strategists are developing, organizing, and executing successful, modern content programs in Percolate.
    Brian Pember, Director of Customer Communications at UPS
    George Faulkner, Global Social Brand Marketing Lead at IBM
    Jana Juginovic, Sr. Director of Global Content & Engagement at ICANN
    Unlocking Digital’s True Potential: Sophisticated Mass Marketing This session will focus on the the brands that have taken advantage of the new advertising opportunities provided by social, and have pushed the medium to its outer limits.
    Karl Meinhardt, VP of Social and Digital Marketing and Albertsons
    Launching Satellites into Space This Transition Talk will follow Artist Hojun Song’s journey in making a homemade satellite and launching it into outer space.
    Hojun Song, Artist
  • 3:15pm
    Break
  • 3:45pm
    Economy in Transition Branko Milanovic, Presidential Professor at The Graduate Center, CUNY
  • 4:15pm
    Who Invented the Millenial? Tim Hwang, Head of Public Policy for Artificial Intelligence at Google
  • 4:45pm
    Media in Transition Felix Salmon, Sr. Editor of Fusion
  • 5:30pm
    Happy Hour
  • 7pm
    Transition After Party
  • 7:30am
    Breakfast
  • 9am
    Brands in Transition Keith Weed, CMO of Unilever
  • 9:30am
    Building Brands That Last
    Jennifer Sey, CMO of Levi's Brand
    Melissa Proctor, CMO of the Atlanta Hawks
    Marc Mathieu, CMO of Samsung America
  • 10:30am
    Break
  • 11am
    Breakout Session No. 3
  • Percolate Roadmap Join Percolate product and design leaders to hear the latest vision and newest features coming to Percolate.
    Nate Stewart, Director of Product Management at Percolate
    Channel Strategies: How to Test and Invest in New Channels See how brands are using new channels like Snapchat, WhatsApp, and WeChat to push the envelope and grow their business.
    Jessica Lauria, Sr. Director of Brand Communication at Chobani
    Jeroen van de Ven, Global Head of Social Media at ABN AMRO
    Sydney Williams, Global Marketing Manager at GE
    Adoption Essentials: How to Get Your Organization Using (and Loving) Marketing Technology How do you get the most out of marketing technology? Join us for best practices on successful deployment, training, and driving adoption.
    Lindsey Patzlsberger, Sr. Communications Specialist at Johnson Controls
    Stevie Dove, Director of Social Studio North America at SapientNitro
  • 11:45am
    Networking Lunch
  • 12:15pm
    Breakout Session No. 4
  • How to Build an Inspired Customer Community Hear from leading community-builders about how they use Percolate to develop sharable campaigns, engage brand evangelists, and build customer communities.
    Nikki Rappaport, Director of Brand and Marketing at Cava Grill
    Nancy Ryerson, Marketing Officer at The Michael J. Fox Foundation
    Stefan Frank, Director of Social Media at The Wharton School
    Inside the Brand Studio: Running Marketing Like a Media Company This session will highlight what brands can learn from media companies, and how the leaders in the “brand studio” movement have built their content strategies from the ground up.
    Alex Ayling, Head of Digital Studios at BBC Worldwide
    The Global Implications of CRISPR CRISPR, the new genome editing tool, allows scientists to edit and engineer genomes more precisely than ever before. Learn what implications this has for the world.
    Lance Martin, Data Science Project Lead at Uber
  • 1pm
    Break
  • 1:30pm
    Marketing on the Frontlines James Gross, President of Percolate
  • 2pm
    Sports in Transition Paul Speaker, CEO and Co-Owner of the World Surf League
  • 2:45pm
    Ask Me Anything Reception
    Noah Brier, CEO of Percolate
    James Gross, President of Percolate

Why attend?

Be Inspired

Transition brings together marketing leaders and provocative thinkers to share ideas on topics like the growth of cities to space and virtual reality. These inspiring and mind-expanding talks will broaden your perspective and encourage you to think big and stretch your imagination.

Learn

Learn from the world’s best marketers how they are building some of the most iconic and valuable brands. Industry leaders, product experts, and like-minded peers will explain how they are meeting the demands of the digital era and adapting to the changing marketing landscape.

Connect

Transition isn’t just a conference, it’s a community of people building the world’s greatest brands. Marketers will exchange ideas and build meaningful professional relationships. Connect with peers for a night of food, drinks, and music at our after party in NYC.

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Where marketing finds its higher calling

“Downright melting of the mind... [Transition] made all those keynote presentations at Cannes look like just so many empty calories.”
— Martin Weigel, Wieden+Kennedy on Transition 2015

Thank you to our 2016 Sponsors