The World of Percolate
Owned Content
Intelligently indexing and surfacing a brand’s owned content
For many brands, managing all the content being produced across the organization (and often across offices and subsidiaries around the world) is an increasingly difficult task. We make that task easy by tapping into a brand’s “owned” content sources. We pull in the brand assets published to social platforms (Facebook, Twitter, blogs, YouTube, Instagram, etc.) and the brand’s Digital Asset Management (DAM) system.
We fully tag and index all the brand assets ingested into Percolate’s owned content library. This metadata allows us to intelligently filter and surface owned content relevant to the real-time topic prompts our system is constantly bubbling up. This helps brands better utilize assets they’re already spending time and money producing.
Goals & Workflows
Brand publishing goals and workflows inform notifications
As part of the brand calibration process, we establish publishing goals. These goals inform the notifications that guide a brand’s team on Percolate. So whether the brand’s goal is five posts a week or three posts a day, our notification system will keep everyone updated and motivate the team to reach their targets.
We also setup publishing workflows around the people on a brand’s team. From the approvals workflow between the community team and brand manager to the permissions a designer needs to come in and create branded imagery in preparation for a campaign. Our flexible roles architecture ensures the Percolate system supports the brand’s workflows.
Visual Inspiration
Our visual prompts inspire a brand’s community team
Percolate surfaces visual prompts to inspire community and social teams to create content. Prompts include interesting images, web articles, calendar events and a brand’s own content. Our algorithms allow content creators and community managers to focus on adding context to the stories, images, videos, links and ideas they share.
The Percolate algorithms work across a broad array of factors, allowing us to recommend the best content for a given moment or platforms. Ultimately this helps us get at what we see as the biggest challenge in social for brands: What to say.
Intelligent Posting
Our posting interface rearranges itself for publishing platforms
Our goal at Percolate is to make creating content as simple as possible. We do this with inspiration prompts: A constant flow of content ideas to interact with and publish to social channels through our posting interface.
When a brand’s community manager chooses to create a post using Percolate, our publishing interface - “the posting drawer” - dynamically rearranges itself depending on the content and the social platform selected. We also support Facebook post targeting and light image editing.
Content Formatting
Platform optimization tailored for maximum post engagement
Each platform has its own unique way of formatting posts. On Twitter it’s a 140 character limit, on Tumblr there are tags and photos and on Facebook there’s EdgeRank to contend with. We have studied how to optimize each platform and help brands make the best decisions to get the most out of each post.
Posting an Instagram image to Facebook? We’ll publish it as a full-sized photo. Posting to Tumblr? We’ll suggest tags and recommend images relevant to the post - and we only suggest images that are fully licensed for commercial use.
Supported Platforms
We offer seamless integration with popular social platforms
Percolate makes it easy to integrate with the platforms your audiences are on. Through Percolate, a brand can publish content for and engage with audiences on Tumblr, Facebook, Twitter, LinkedIn, WordPress, and Drupal-based .com.
Want to integrate with a custom CMS? There’s a Percolate API for that, too. And our business development and product teams are always working on integrations with new platforms.
Publishing
Our publishing workflows support a brand’s needs
Posting interesting content regularly is a proven strategy to keep audiences engaged. Percolate’s publishing workflows make it easy a brand’s community and social teams to quickly and intelligently react to current events, and to create timeless and on-brand content.
Our intelligent schedule system allows busy community managers to sign on in the morning and schedule a full day’s worth of posts (posting times is based on a brand’s publishing preferences). For teams who need an approval workflow, our system supports feedback, revisions, and drafts.
Content Briefs
We make creating interesting original content easier with briefs
Percolate’s goal is to make content creation as delightful as possible by prompting community team’s with ideas and inspiration. Our content briefs help a brand understand areas that might be ripe for exploring with a more heavyweight piece of “Stock” content.
Briefs are created through the system’s constant monitoring of the lightweight “Flow” content a brand posts, and the topics and calendar events informing a brand’s brew. We prompt teams to create a post, infographic, or video whenever the system finds a topic that is culturally relevant, on-brand, and timely.
Analytics
We turn social activity into real-time learnings
Percolate learns from a brand’s publishing activity and applies that understanding back into the system through content recommendations and analytic tools that helps teams track and understand how best to engage their audience.
From the post topics which attract the most likes each week, to optimal tweeting times and trends in audience growth, Percolate understands, in real-time, how a brand’s audience is engaging across social platforms.
Brand Strategy
We deliver insights that shape a brand’s social strategy
Great content lives at the intersection of cultural relevance and brand voice. Percolate’s brand strategists have designed an intelligent roadmap to help our clients reach that intersection. We begin all our client engagements with content workshops during which we deliver benchmark report cards, competitive analytics insights, social best practices and content briefs. We build on this with quarterly progress reports.
These quarterly reports help a brand’s team understand how their content and workflow choices influence their social performance. This analysis informs content recommendations, social training and interest graph calibrations that help a brand succeed. Percolate’s brand strategists are a community management team’s strategy partner.
Ready to see Percolate in action?
We’ve built an interactive demo that shows you how Percolate helped Tidy Soaps raise awareness around their eco-credentials.
Get in touch to receive a one-on-one demo
Social DNA
We map a brand’s interests, visual guidelines, and key events
Being a good content creator requires being a good content consumer. This insight shapes much of what we do at Percolate and drives the first step in the Percolate process: Our calibration workshop. During this 2-hour session we work with the brand to identify key areas, events, and visuals that will make up their social DNA and drive their social publishing strategy.
We take everything we learn during the calibration and plug it into the system to build out the brand’s custom profile. This profile identifies relevant, on-brand images, events, and content from our partners and the 6+ million sources we monitor and filter. This combination of our calibration process and intelligent algorithms creates a “brand brain” that constantly surfaces relevant content inspiration to support the community management process.