How do you measure marketing performance and content impact?
Our sophisticated metadata model unlocks the value of marketing attribution and analytics systems by creating consistency across all channels. Encode strategic and tactical information into structured metadata and apply it to campaigns, content, and assets.
Leverage the workflow execution data captured in Percolate to identify bottlenecks in your marketing processes and help optimize your marketing supply chain. You have the ability to not only manage the processes, but to cross-reference their effectiveness in the market.
Operational analytics provides an unparalleled view of your marketing mix across all channels. It enable your teams to proactively produce summary reports based on all activities, allowing teams to make corrections earlier and coordinate globally to maximise reuse and efficiency.
“Percolate has fundamentally transformed our way of working; now we have global production of assets to be reused across markets.”
Thomas Heilskov, Global Digital Director at Arla Foods A.m.b.a