How do you align strategic goals with tactical execution?
With Integrated Campaigns, your marketing team can model and visualize campaign relationships that span teams, channels, products, or geographies. This enables your organization to plan, execute on, and govern all related initiatives in one place.
Campaign Workflows let you break down the planning period of any campaign so your team can better manage important deadlines and milestones. View each phase in the calendar so you can visualize the status and activation periods for your entire marketing organization.
Managing Inbound Requests
Intake Requests help your marketing team establish systematic processes for managing inbound work, allowing team members to turn unplanned asks and unexpected projects into impactful content and strategic campaigns.
“Having this central source of truth enables executive-level visibility into the planning process and more transparency around the real-time status of campaigns.”
Kirsten Salmanowicz, Digital Engagement Platform Manager at Land O'Lakes, Inc.