Percolate is a thoughtful
Percolate is the leading Content Marketing Platform for the enterprise
Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world’s largest brands — including Mastercard, Cisco, Cigna, Electronic Arts, and Bosch — use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact.
Percolate was built by marketers for marketers. In 2011, Noah Brier and James Gross founded Percolate to help brands grow in a world transformed by social and mobile technology. They wanted to do so with software that is beautiful and works the same way marketers work.
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“I see potential in collaboration and workflow tools built specifically for marketers to help teams work more closely together, automate their processes and unite their workflows in a single place.”
“One of the biggest benefits of these emerging technologies is the opportunity for brands to shift from storytelling to storymaking,” says Raja Rajamannar, MasterCard’s chief marketing officer. “To evolve from passive engagements to more active and meaningful ones.”
Investment in Marketing Technology is on the rise, reflecting the sector’s potential to drive long-term value for investors. Percolate is featured as one of the companies driving an industry-wide shift from AdTech to MarTech.
“A survey of 300 senior marketers across industries last year by Percolate found 40% of advertising budgets and 20% of overall marketing budgets are devoted to creative costs (also dubbed “nonworking media” by finance folks and marketers). That share is growing, even if marketers think it’s too high already, Percolate found.”
“The average Fortune 500 business uses 50 different pieces of software throughout the marketing process, and Percolate offers a single platform for managing all of that.”
“So-called “working dollars” are easy to get a piece of for providers. Brier saw the opportunity to apply software to the back-end processes, mostly still inefficient and chaotic, to create marketing assets and campaigns.”