“If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity.”

In most situations brands are a means to an end: A way to ease the burden of choice we all face in our everyday lives. This doesn’t mean that marketing doesn’t matter in the decision-making process, just that we should assume first and foremost that people are spending way less time thinking about our brands than we like to think they are.

Percolate co-founder and CTO Noah Brier sat down with DMN editor-in-chief Kim Davis to discuss how the explosion of available channels in 2007 fundamentally changed consumer behavior and marketing forever.

“I see potential in collaboration and workflow tools built specifically for marketers to help teams work more closely together, automate their processes and unite their workflows in a single place.”

“One of the biggest benefits of these emerging technologies is the opportunity for brands to shift from storytelling to storymaking,” says Raja Rajamannar, MasterCard’s chief marketing officer. “To evolve from passive engagements to more active and meaningful ones.

Investment in Marketing Technology is on the rise, reflecting the sector’s potential to drive long-term value for investors. Percolate is featured as one of the companies driving an industry-wide shift from AdTech to MarTech.

“A survey of 300 senior marketers across industries last year by Percolate found 40% of advertising budgets and 20% of overall marketing budgets are devoted to creative costs (also dubbed “nonworking media” by finance folks and marketers). That share is growing, even if marketers think it’s too high already, Percolate found.”

“The average Fortune 500 business uses 50 different pieces of software throughout the marketing process, and Percolate offers a single platform for managing all of that.”

“So-called “working dollars” are easy to get a piece of for providers. Brier saw the opportunity to apply software to the back-end processes, mostly still inefficient and chaotic, to create marketing assets and campaigns.”