Percolate Launches Percolate Next to Unlock the Potential of Marketing Operations and Eradicate the Content Bottleneck
Percolate Next ushers in new era for the leading content marketing platform company
“I see potential in collaboration and workflow tools built specifically for marketers to help teams work more closely together, automate their processes and unite their workflows in a single place.”
“One of the biggest benefits of these emerging technologies is the opportunity for brands to shift from storytelling to storymaking,” says Raja Rajamannar, MasterCard’s chief marketing officer. “To evolve from passive engagements to more active and meaningful ones.”
Investment in Marketing Technology is on the rise, reflecting the sector’s potential to drive long-term value for investors. Percolate is featured as one of the companies driving an industry-wide shift from AdTech to MarTech.
“A survey of 300 senior marketers across industries last year by Percolate found 40% of advertising budgets and 20% of overall marketing budgets are devoted to creative costs (also dubbed “nonworking media” by finance folks and marketers). That share is growing, even if marketers think it’s too high already, Percolate found.”
“The average Fortune 500 business uses 50 different pieces of software throughout the marketing process, and Percolate offers a single platform for managing all of that.”
“So-called “working dollars” are easy to get a piece of for providers. Brier saw the opportunity to apply software to the back-end processes, mostly still inefficient and chaotic, to create marketing assets and campaigns.”
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