We ask each and every person in the company to make decisions on behalf of the organization on a regular basis, without necessarily going to their manager to get advice or approval.


Startup = Acceleration. A startup isn’t determined by size, it’s a company fueled for productivity, speed and removing friction. We must keep this spirit alive.

Does this decision move us closer to the company’s mission and vision?

Thoughtful by Design

We aim for thoughtfulness in everything we do. This should be felt by colleagues, customers, and competition.

Will this interaction leave the person on the other end feeling like I care deeply about their time?

Judge Percolate against Percolate

Know that everyone else has a lower bar than we do, never compromise.

Is what I’m doing truly exceptional or am I allowing it to be watered down by outside influences?

Success is measured in advocates

We are truly successful when our customers, employees, and partners become our champions.

How is what I’m doing helping to drive advocacy?


You own this company. As we grow, it is your responsibility to ensure that we’re awesome. If it sucks, make it better.

If I were the owner of this company outright, would I still do what I’m doing?

Constant questioning

Asking ‘why?’ isn’t just for children. Being curious will make you and this company great.

Do I understand the first principles of this problem and can I use them to design a better solution?

Focused on scale, but willing to do things that don’t

Sometimes the best way to reach scale in the long term is to do things that don’t in the short term.

If I look back on this decision in the future will I regret doing something that didn’t scale?

Led by product

Product is not just what we build, it’s the way we are. Everyone in the company should be thinking in, and building, products.

Can I find a way to automate or productize the work I’m doing right now?

Not just a job

We want you to look back and feel that Percolate put your career on a new trajectory. You are proud, and you wouldn’t change a thing.

Does this decision move me closer towards my personal mission and vision?


At Percolate you are encouraged to run fast, be fearless, and work hard. If you make a mistake, let’s all learn from it.

Am I acting in the best interest of the company’s values?