Why did you build Percolate?
Noah: “We started Percolate to provide brands with technology to create marketing at the scale, pace and pattern we saw communication evolving toward. Since that original vision, it’s become increasingly clear that mobile and social are fundamentally transforming marketing — everything from how companies talk to their customers to the ways they reach them. Marketers need content, of course, but more importantly they need a system of record — a technology platform that tracks and improves their work from how they plan, to when they create it, to where customers experience it. That’s Percolate.”
What's so important about this system of record? Why does marketing need one?
James: “Marketing is in transition. Thanks to mobile, in the next five years we could move from 3 billion to nearly 6 billion internet users. It’s hard to overstate the realities and excitement of nearly 100% of the planet being connected on the same network. We’re also looking at a future where consumers have a lot of freedom to consume marketing on their own terms. The marketers who succeed in this future will be the ones who consistently deliver targeted, relevant messages that their customers genuinely enjoy. You can’t do that without the technology to plan, manage and understand your marketing, end-to-end. That’s the system of record we’re talking about; the best collaborative marketing calendar, the best media library, the best mobile workflows — all seamlessly integrated inside one platform.”