The System of Record
Percolate's complete web and mobile marketing software increases productivity, elevates your brand and helps you generate more sales. From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unites your brand, your data and your stories across every team, location, integrated system and customer interaction.
Great marketing is customized by channel, aligns with your business objectives, highlights your brand and connects with customers. Our software was designed top-to-bottom to help you achieve that.
Percolate is the only marketing software customized for your brand. Our platform encodes all of your unique marketing building blocks, including your target audiences, channels, business objectives, contextual triggers, and brand identity guidelines to make every aspect of your marketing more efficient and on-brand. Learn how Percolate's Media Library helps you centralize, sync and manage all your brand assets.
Using disconnected and incomplete tools like spreadsheets and emails to plan your marketing leads to lost time and productivity. With Percolate, you can schedule, collaborate and communicate everything your team does with the only cross-channel calendar that connects all your marketing priorities.
Percolate's integrated approach to planning streamlines the process for communicating ideas, events and campaigns, helping your team deliver more effective results faster. Learn more about Percolate's integrated marketing calendar.
Marketing production cycles have shortened from days to hours to minutes. Less time to craft content can make it a challenge to consistently deliver messages that are rich, visual and unique across social, mobile, email, your blog and your website.
Percolate's technology provides you direct inspiration, recommending brand-focused trends from the web, relevant images and media, and briefs for campaign management. Teams can build from idea seeds through to completed content, all in Percolate.
Once your team has inspiration and a plan, you need resources, media and requirements to create quality content. The right marketing software should tie each creation step together to make your job easier.
Percolate's content sourcing solutions make it simpler to build great marketing. Teams can organize assets into a centralized, searchable Media Library or seamlessly tap into a pool of over 50 million licensed images. Integrated media partnerships lets you commission branded photo shoots, longform copywriting, videos, infographics, and more. Learn more about Percolate's content marketplace.
The best marketing comes from effective collaboration. But tracking and responding to input and feedback from teams of people takes lots of time and organization.
Percolate helps you move away from “war rooms” and endless email threads. Instead, our software lets your team build on concepts together, with the flexibility to support even the most complex publishing workflows. With Percolate, teams of any size can create, review and approve content in real-time on their mobile device or desktop, all safe-guarded by Percolate's enterprise-grade brand management system.
Marketers need to customize their content for specific channels and customer profiles - and distribution only becomes more complex as your audience grows, targeting options expand, and new channels emerge.
Percolate enhances how your brand manages and captures audience attention. With our integrated publishing and paid media tools, you can synchronize all your marketing efforts so your blog, email, social, and search marketing all work together. With the addition of Percolate's Ambassador app, you can also distribute marketing content to employees and brand advocates' mobile devices for expanded organic reach.
Social and digital allow for immediate feedback from your audiences - the most direct point of contact with existing and prospective customers.
In Percolate, you can go beyond response management and build your brand with targeted, custom experiences. Not only will your team be able to monitor social, intelligently engage your audience, route inquiries and generate website conversions, they'll also be able to transform every fan into a potential content creator with FanBranded, Percolate's user-generated content procurement app.
Your marketing generates a lot of data. It shouldn't take a lot of time to understand what it means for your business.
Percolate's analytics let you analyze your marketing from creation to customer, delivering insights no other software can. With customizable reporting, teams can correlate performance metrics with brand topics and content metadata to inform decisions about strategy, reach, content effectiveness and marketing return on investment.
Percolate is recognized as a marketing technology leader by a select group of partners and platforms. Percolate's API is available for additional software integrations, including digital asset management (DAM) systems, marketing automation platforms, email clients and CRMs. To learn more, please request a free evaluation below.
See how Percolate can help you grow revenue and deliver better customer experiences