Percolate is the system of record for marketing. Our end-to-end web and mobile software helps marketing teams save time, grow brand recognition and generate more sales. From brand governance, planning, content sourcing and creation to audience acquisition, moderation and analytics, Percolate connects and automates key marketing tasks to increase your productivity and help you create and deliver content that wins customers.
Great marketing is aimed at an audience, matched to a platform, triggered by an event, aligned with a business objective, and represents the brand. These five elements are the building blocks of marketing.
Percolate is the only marketing software customized for your brand. Our platform encodes all of your unique marketing building blocks, including your target audiences, platforms, business objectives, contextual triggers, and brand identity guidelines, to make every aspect of your marketing more efficient and on-brand.
Using disconnected and incomplete tools like spreadsheets and emails to plan your marketing leads to lost time and productivity. With Percolate, you can schedule, collaborate and communicate everything your team does with the only cross-channel calendar that connects all your marketing priorities.
Percolate's integrated approach to planning streamlines the process for communicating ideas, events and campaigns, helping your team to deliver more effective results faster.
Marketing production cycles have shortened from days to hours to minutes. Less time to craft content can make it a challenge to consistently deliver messages that are rich, visual and unique across social, mobile, email, your blog and your website.
Percolate is the only technology that directly provides you inspiration, recommending brand-focused trends from the web, relevant images and media, and briefs for campaign management. Teams can build from idea seeds through to completed content, all in Percolate.
Once your team has inspiration and a plan, you need resources, media and requirements to create quality content. The right marketing software should tie each creation step together to make your job easier.
Percolate's content sourcing solutions make it simpler to build great marketing. Teams can organize assets into a centralized, searchable Media Library or seamlessly tap into a large pool of licensed media. Integrated media partnerships lets you commission branded photo shoots, longform copywriting, videos, infographics, and more.
The best marketing comes from effective collaboration. But tracking and responding to input and feedback from teams of people takes lots of time and organization.
Percolate helps you move away from “war rooms” and endless email threads. Instead, our software lets your team build on concepts together, with the flexibility to support even the most complex publishing workflows. With Percolate, you can create, review and approve content in real-time on your mobile device or desktop for any marketing situation - planned or spontaneous, proactive and reactive.
Marketers need to customize their content for specific channels and customer profiles - and publishing only becomes more complex as your audience grows, targeting options expand, and new channels emerge.
Percolate enhances how your brand manages and captures audience attention. With our integrated publishing and paid media tools, you can synchronize all your marketing efforts so your blog, email, social, and search marketing all work together. With the addition of Percolate's Ambassador app, you can also tap into employees and brand advocates for expanded organic reach.
Social and digital allow for immediate feedback from your audiences - the most direct point of contact with existing and prospective customers.
In Percolate, you can can go beyond response management and build your brand with targeted, custom experiences. Not only will your team be able to intelligently engage your audience and route inquiries, they'll also be able to transform every fan into a potential content creator with FanBranded, Percolate's user-generated content procurement app.
Your marketing generates a lot of data. It shouldn't take a lot of time to understand what it means for your business.
Percolate's end-to-end platform lets you analyze your marketing from creation to customer, delivering insights no other software can. With customizable reporting, teams can correlate performance metrics with all their marketing building blocks to inform decisions about strategy, reach, content effectiveness and marketing return on investment.
Find out how Percolate's Content Marketing platform can help your brand: