Building a Complete Content Marketing Ecosystem

Industry

Financial Services

Active Policies

5 Million

Decrease in Response Time

6 Hours

Increase in Engagement

50%


Erie Insurance

As one of the largest and most trusted insurance companies in the U.S., ERIE must deliver consistent, relevant content across all channels. And with a small team in a highly regulated industry, their content team faces a set of unique challenges. ERIE’s content team aims to maximize its efforts by delivering across multiple channels and a broad audience.

Percolate has brought all ERIE content teams onto a single marketing calendar, and centralized and standardized their campaign planning process.

Multichannel content marketing, all in one place

Social is a vital part of ERIE’s content ecosystem, and a major communication channel for its customer base. ERIE’s social team uses Percolate to plan and approve social content, publish to all brand channels, and respond to customer queries. With social media case management centralized in Percolate, the team has saved 6 hours on average resolution time.

Many teams, one Marketing Calendar

ERIE uses the Marketing Calendar to plan, organize, and revise all its campaigns and content. The calendar offers ERIE a single view of all ongoing or upcoming campaigns, ensuring everything — from copy to art — is stored in one place. Marketers can see campaigns at the highest level or hone in on individual pieces of creative associated with each campaign.

Percolate gives us a view into our campaigns from a 50,000 foot level. It has been really helpful for our content team to decide how to approach a topic from a voice and imagery perspective.

Abby Badach

Abby Badach

Sr. Marketing Comms Specialist, ERIE

Using performance data to improve content strategy

Using Percolate Analytics to build custom dashboards, ERIE is able to measure and compare organic and paid social impressions from their content campaigns and report on overall performance.

See how Percolate makes better marketing possible for Erie Insurance