Establishing Global Brand Publishing Leadership

Industry

Financial Services

Countries Monitoring Social

210

Increase in Website traffic

300%

Posts Published

5,100


Mastercard

Mastercard’s payment solutions and services are trusted around the world, making it essential for the brand’s communications to be smart, fast, cost-effective and personalized for the 210 different countries it reaches.

Percolate helped Mastercard’s Corporate & Digital Communications Group become a global brand publisher that engages with 800,000 influencers each year in 11 different languages.

We’re in the midst of a digital transformation of how people consume news, and it’s creating unprecedented opportunities for brands to engage their audiences and act more like publishers. I can’t think of a more exciting time to be in PR, and it’s partners like Percolate who are enabling us to deliver on our new responsibilities in a meaningful and scalable way.

Jennifer Stalzer

Jennifer Stalzer

VP Global Digital Communications at Mastercard

Customer Experience

Percolate provides local market-specific content inspiration and creation tools to every Mastercard team, helping them tell relevant, visual stories that increased organic traffic to newsroom.mastercard.com by 104% and time per visit by 132% year-over-year in the first half of 2014.

Global Efficiency

Percolate standardizes Mastercard’s approach to planning, content creation, approvals, publishing and global-to-local information sharing. Through 2014, Mastercard’s communication teams have created and published over 5,000 stories through Percolate.

Percolate ensures our team is aligned and executing against an omnichannel ‘one voice’ strategy in terms of both content planning and publishing, and visual identity.

Jennifer Stalzer

Jennifer Stalzer

VP Global Digital Communications at Mastercard

See how Percolate makes better marketing possible for Mastercard