Establishing Global Brand Consistency
With 14 billion € brands, over 1,000 content creators and more than 100 million Facebook fans globally, Unilever is one of the largest content marketing organizations in the world. In 2013, Unilever partnered with Percolate to make their global marketing more consistent, efficient and effective. Read on below or download the full case study.
Through Percolate’s Calibration process, brand governance and inspiration tools, Unilever established stronger brand guidelines while increasing content productivity.
Percolate’s image editor and media management solutions helped Unilever’s marketing teams increase both the visual quality and consistency of their digital marketing.
Using Percolate, Unilever reduced the time its teams spent creating and approving content. By speeding up branding and image editing work, Percolate also decreased Unilever's cost per social post. Applied broadly across Unilever, this will generate estimated annual savings of more than $10 million.
Following the success during the pilot program, the partnership between Unilever and Percolate has expanded to over a hundred licenses, covering more than 30 global brands, over 40 different agencies, and over 20 separate markets across the globe.