- Gartner Magic Quadrant for Content Marketing Platforms 2018
- Forrester Wave for Content Marketing Platforms 2017
- Forrester Wave for Content Marketing Platforms 2015

Learn why

Percolate is the consensus leader in the CMP category

CMP Solves Marketing’s Biggest Challenges

Percolate is a leading CMP purpose-built to alleviate some of the most pressing challenges facing global marketing organizations today.

Challenge

Solution

Inability to coordinate teams to create an efficient process, understand content status, and project workback plans.

A CMP can help your marketing organization establish greater efficiency by implementing standard processes, templates, and workflows.

Difficulty governing and repurposing content across initiatives with channel-specific assets living in team and distribution tool silos.

Centralizing content creation within a CMP enables access to marketing collateral across projects, teams, and regions and allows workflows for both formal compliance review and informal brand governance.

Lack of data measurement standards and limited understanding of how content and campaign mix support company priorities and objectives.

CMPs enable marketers to encode their strategy within the system, aligning activations with strategic goals and allowing for consistent cross-channel analysis of activities.

The benefits of a Content Marketing Platform

CMPs provide a variety of benefits to marketing organizations, functional teams, and individual contributors across the enterprise.

Efficiency

Eliminate low-value repetitive tasks, creating more time to develop content that contributes to your most important goals.

Impact

Encode your strategy into a central system, keeping critical directives top-of-mind and ensuring executions align with business goals.

Governance

Ensure that all of your marketing materials meet brand guidelines and standards before they are delivered to the market.

Collaboration

Centralize feedback and communication around strategy and content production in a single environment.

Operational Insights

Gain insight into how your content is planned and produced. Identify your bottlenecks and introduce operational rigor.

Performance Data

Ensure that your future activations are informed by the performance of your previous campaigns.

See how the leading Content Marketing Platform could help your team deliver content on brand, on time, and at scale