Code42

Building Brand Awareness

Code42 is a global SaaS provider of endpoint data security solutions. As a B2B business in a highly competitive category, its marketing and growth goals need to be executed speedily — and always with its customers in mind. With Percolate as their integrated campaign and content marketing solution, Code42’s three-person content team manages a content calendar and visual assets, collaborate with their agencies, streamline approvals, and report on successes and areas for improvement, all from within a single tool.


Results

“Percolate helped us rapidly build a robust inbound marketing program at a critical time in our company’s growth.”
Susan Richardson Susan Richardson — Senior Content Strategist at Code42

Automated Approvals to Save Time

For a content marketing team of three, automated approvals speed up the publishing process. Designated approvers ensure content is routed appropriately, and custom roles and permissions enable access to various parts of the platform according to project responsibility.

An Integrated Asset Manager

Code42 stores all custom brand assets in the Percolate Asset Manager, allowing Marketing as well as agency marketers, to shop for imagery and access extensive stock photo libraries when they need it.