Centralizing Asset Management at Global Scale

GE needed a central repository for its digital assets, where the entire organization could find, manage, download, and share files that could be used across its communications. With the Percolate DAM, the barriers to collaboration across all geographies and business lines have been removed. GE uses Percolate as its System of Record for Marketing to ensure brand consistency, efficiency, transparency, and effectiveness for their assets developed in their media planner. Read on below or download the full case study.


“Having GE’s digital asset management integrated with marketing workflows has created a central resource for GE. Not only has it saved time and cut down inefficiencies in global processes, it’s enabled teams to collaborate across business lines, regions, and functions beyond what was possible before.”
Rich Narasaki Rich Narasaki — GE Director of Global Brand and Design

Centralized Asset Management

By managing all their digital assets within Percolate, GE is now able to centralize media from diverse sources, whether it’s created by agencies, ingested from social channels, requested from individuals, or uploaded by GE employees. Having all assets on-site allows GE to maintain ownership and oversight of its media, no matter where it comes from.

A Single Platform for Marketing

Now, GE’s DAM connects to all of Percolate’s features related to regular marketing operations. The GE marketing team uses Percolate for briefing, creating, approving, and finally publishing campaigns. Throughout the process, Percolate captures all of a campaign's working assets within the DAM, creating a single record of work.