Shinola

Sourcing and Showcasing Customer Content

By using Percolate as part of their social monitoring and content strategy, Shinola obtains legal rights to UGC and forges closer connections with its customers. With fans including the campaign hashtag #MyShinola, Shinola curates UGC imagery straight from their Twitter audiences to use for e-commerce pages and digital content. Read on below or download the full case study.


Results

Curating the Best User-Generated Images

Shinola curates UGC imagery straight from their Twitter audiences, with fans including the campaign hashtag #MyShinola. The marketing team uses Percolate to obtain full legal rights to content in minutes, eliminating the need for repeat social media compliance checks.

Using Content to Build Customer Loyalty and Drive Sales

Content and great customer stories sit at the foundation of Shinola's marketing efforts. With Percolate, Shinola ensures all the brand's digital content aligns with its in-store experience to boost online and retail shopping.