How Percolate Enhanced Customer Support for WD
WD faced the complexity of managing customer support on social media across the organization. It had to make sure support teams issued on-brand responses to customer concerns in different time zones and in different languages.
Streamlining Response Approval
Percolate incorporated WD’s existing approval workflows, so that the right people can approve or provide feedback to proposed responses. For the customer issues that don’t need custom replies, WD uses saved messages that have been pre-approved as on-brand and compliant with regulations.
WD uses Percolate’s Community Manager app to let team members monitor social conversations and flag customer comments. And Percolate’s Approver app lets designated individuals browse scheduled responses to approve them or request changes — all from their smartphones.